If you’re a real estate agent, broker, or service provider, you already know how critical good real estate web promotion is to your success. The vast number of people looking for local, national, and worldwide real estate information on the internet cannot be overlooked. Click here for more Real Estate Websites
At the same time, you may believe that good real estate website advertising is too tough to learn, too costly to afford, or simply too mysterious to comprehend – a realm designated for search engine marketing gurus.
Search engine marketing specialists, like most practitioners of highly specialised talents, have a vested incentive in making their field appear esoteric and difficult to master. However, it isn’t all that mysterious. In practically any local market, anyone may dominate the search engines. It only takes a little common sense and a lot of effort.
The ideas involved in achieving good positioning for your real estate website are easy and simple. They are the same concepts that apply to every website’s search engine marketing, and they are actually extremely simple to apply to real estate websites. Because they don’t understand the process, many real estate brokers have just given up trying to rank well in search engines for local real estate searches.
But consider this for a moment. How do you believe the same real estate agents or agencies keep showing up on the top page of Google searches for “real estate Phoenix,” “Banff real estate,” “Halifax real estate,” or “Fort Lauderdale real estate” week after week? What is their secret real estate website advertising strategy, or who did they pay to acquire this high ranking?
Before you answer that question, consider how you believe Google allocates these rankings to various websites. Is it true that their massive computer just pulls names from a large cyber-hat? Do they have any hidden regulations that only a few insiders are aware of?
Obviously not. All of the main search engines, particularly Google, make it crystal apparent what they’re looking for. If you want to rank well for terms like “real estate Phoenix” or “real estate Ottawa,” all you have to do is fill your site with relevant content about Phoenix (or Ottawa) and focus your home page on those terms.